Our vision for B2B Equilibrium

Leaders should always have frictionless access to vetted list of vendors personalized to their needs. Vendors should always have access to buyers who are a market fit. 

The key variable of this equilibrium is preference data. By aligning vendor solutions based on leaders preferences we help leaders find the most preferred solutions and vendor to connect with most aligned buyers. 

We are perfectly positioned to deliver this vision with our unique database of preferences powered by VOX Wins. VOX is a research company specialized in preference data copvering preferences of thousands of leaders across retail and ecommerce.